Meet the 2017 Finalists
Meet the Mentors
UP/Start Competition Eligibility and Criteria
UP/Start Competition FAQ
2016 UP/Start Winners
2017 UP/Start Winners
Events and Opportunities
MICA's Open Works Entrepreneur in Residence
Red Bull Amaphiko Program
Create U Network Entrepreneurship Classes
Business Matters Schedule
Round 1 'Pop Up and Pitch' 2017
Where to start?
Inspiration & Motivation
About Entrepreneurship POP UP / Demo Day - Friday February 19, 2016 3-5pm
This event is meant to give GRADUATING students and recent 2015 Alumni with an interesting business or product idea the opportunity to showcase it to the campus during an event dedicated to celebrating Entrepreneurship. Concepts and Businesses will be on display on Friday February 19, 2016 in the Brown Center Atrium. Proposed ideas will judged on varying criteria including originality, business viability, market opportunity, value proposition, branding, leadership. Participating teams will "Pitch" their idea to a group of panels comprised of business experts, fellow students , faculty and alumni. The goal of the event is to showcase the potential of creatives as entrepreneurs and allow participants to potentially win some start up seed money, gain recognition for their ideas. This first round of competition will help to define a select group of winning concepts that will be invited to participate in MICA's April Business competition on 4/28/2016 for a chance to gain additional, potentially significant funding, awards and mentorship to help grow their businesses.
Concepts presented on Friday February 19, 2016 will be judged in three categories: strength of the application submitted, overall presentation of the idea or concept physically in the display area as well as the strength of their "Pitch".
Applications open up on January 21, 2016 and the application deadline is Friday February 5, 2016 by COB.
Each individual or team will have ONE (1) 6 foot table and table cloth in the display area. This table can be embellished to communicate the business idea or premise but needs to be returned to the original state at the end of the event. The use of Power Point or a slide presentation is allowed, however you must provide your own laptop. Props, posters, or prototypes may be used or displayed on your table. Your table is meant to give a glimpse of the brand and feel for your product and/or service. Get creative but make sure what you’re proposing as a product or service is clear.
Name of Team Lead
Did you attend Business Matters?
Additional Team Member #2 Name & Year
Additional Team Member #3 Name & Year
Additional Team Member #4 Name & Year
Please tell us a little bit about you and your team
Use this section to describe the Team lead and other team members. Please highlight qualities, experience, knowledge and abilities that team members are contributing that will help this business be successful.
Name of Company / IDEA
Is this business already in operation?
Indicate "Yes" if this business is already a legal entity in operation officially, or "No" if it is still in conceptual phase
Business Website or Web Page
Please provide a brief description of your startup/company/idea/product and the problem it solves, or solution it provides
Using up to 400 words, try to explain what the purpose of your business is. The problem it solves and how it does so, through your product or service as clearly as possible.
Indicate if your business idea is (choose one)
What is your Key Value Proposition?
A Key Value Proposition summarizes why a consumer should buy your product or use your service. A strong value proposition convinces a potential consumer that your product or service will add more value or better solve a problem than other similar offerings.
Describe your Target Market in up to 400 words
Your target market is whom you expect to purchase your product or service. Get as specific as possible and indicate as much information as you have to make the case for why this is a strong business idea.
How much money do you anticipate needing to start up or scale up and why?
If you attended Business Matters Boot Camp, you were provided with a sample start up budget worksheet. Using the findings of that work sheet, or your own research and calculations please identify what you expect your start up costs to be and why.
How soon do you expect to start your business?
Within 3-6 months
Within 6-12 months
My business is already open
I don't know
If you have an existing Business Plan, please upload it here
Max file size: 20MB
Let's talk business soon!
Joseph Myerhoff Center for Career Development
Gateway - 1601 W. Mt Royal Avenue